I’m a creative director at 72andSunny LA, with over ten years of ad-world experience working with dozens of notable clients including NFL, Wingstop, Powerade, Cadillac, Citibank, Michelob Ultra, Glad, Corona, Heinz, Porsche and more. Previous professional stopovers include Leo Burnett, FCB, Cramer-Krasselt, and The Ad Council.
I was a creative lead on The Lost Class for Change the Ref, which earned top honors at every major award show, including a Titanium Lion at Cannes and an Emmy nomination. Most importantly, it helped elevate the conversation about the desperate need for gun reform in America.
Prior to that, I was responsible for creating two Super Bowl campaigns; Edgar Scissorhands for Cadillac’s hands-free technology; and Jimmy Fallon’s workout plan for Michelob ULTRA, which was called “the greatest commercial ever made” by Good Housekeeping, so shout out to all the housekeepers out there.
Recently, I was named to Adweek’s Creative 100 list as ‘Agency Talent to Watch’ and ranked #1 on the top creative directors of the year list for D&AD and The One Show and #6 for Cannes.
Most significantly, I’m credited as an expert stick thrower according to my dog @ParsonVizsla.
Hit me up at turnier.matthew@gmail.com to chat.